Salem Street

Beneath the charm of colonial facades, Salem’s history is steeped in mystery and myth, particularly the trials that took place from February 1692 to May 1693. Between that time, in fear and paranoia, neighbors became suspects. By the end of it, more than 200 people were accused of being witches, and 19 were falsely executed… most of whom were women.

Today, when you wander the old cobblestone streets, you can feel their memory. There are memorials carved with names, museums that educate, and shopfronts where magic has become symbols of resilience rather than fear.

Witchcraft is now practiced by many as a spiritual or nature-based path rooted in intention, healing, and personal connections. For some, this looks like lighting candles and setting affirmations; for others, it could be herbalism, tarot, or seasonal rituals tied to the elements.

In honor of those who came before, we no longer accept “witch” as an accusation, but as an identity we’ve reclaimed.